Truth is, if you don't believe in yourself as a writer and the copy you produce no one else is going to believe it either. For the most part, copywriting is marketing writing. And just like any other marketing, if the person behind the curtains knows what they are producing is a load of crap people will see right through it. This is why it is important to take projects when you believe in the message...otherwise your writing, and readers, will suffer.

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