April 2, 2010, Newsletter Issue #157: Do Not Steer Clear of Negative Headlines

Tip of the Week

Most of the time people in the marketing world will tell you to steer clear of negative headlines for your marketing pages. Tuth be told, negativity could be one of the best weapons in your writing arsenal. This is not true all the time, of course, but which of these headlines would you find more appealing?

5 Things Everyone Should Know About Health Insurance
5 Things Your Health Insurance company Doesn't Want You To Know



I know I'm not alone in saying that I would love to find out why my insurance company has been screwing me for the past 13 years. Just make sure when you use a negative headline for your article that the content delivers the goods or you will end up with some very unhappy readers.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Not finding the advice and tips you need on this Copywriting Tip Site? Request a Tip Now!


Guru Spotlight
Jeffery Loquist