June 18, 2010, Newsletter Issue #168: Don't Make Promises You Can't Keep
Tip of the Week
"This writing tip is the absolute best you will ever use!"
"This acne cream removes zits instantly!"
"You will gain 2 inches instantly!"
People are tired of haughty promises like these that probably won't deliver. When writing copy it is important to not make promises that you can't deliver on.
When people get your "whatever it is" home and it doesn't perform like it should you will end up with refund requests and possibly even lawsuits depending on the severity of the claim.
You want to make money with your product and your advertising but making promises you can't keep is not the way to go about this. Up-sale the true benefits you offer without all the fluff.
Your readers and your bottom line will thank you.
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| Jeffery Loquist |
