Just because you have a product or service people need does not necessarily mean they need to buy it from you. You have to make them want to buy it from you. One of the biggest mistakes copywriters make when writing content is forgetting to actually ask/tell the reader to "click here" or "buy now" (though I wouldn't use those phrases exactly). Before tossing your fresh copy to the Interweb gods as a sacrifice make sure that you have instilled a strong "call to action" - definitely at the end, hopefully throughout - so your reader knows that you are not just a great source for information. You are the resource where they can get the product or service of their desires.

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