Looking for a way to engage your readers while enticing them to act the way you want? Connect to the reader's emotions and capture their imagination by using a little storytelling in your copy.

Now, before you go telling the story of your last college frat party while trying to sell your customers on a revolutionary feminine hygiene product you need to determine if the story offers the right connotation (which this example does not...or maybe it does).

The art of storytelling when writing content lies in the writer's ability to let the reader draw their own conclusions (the one you lead them to, of course) from the story. When you can accomplish this feat your readers will be very likely to act upon their conclusion and provide you or your client with the conversion they desire.

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