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Much like traditional marketing, Copywriting needs to capture the attention of your audience quickly and hold it. The first step is to draw your readers in with some unique or dramatic in your first paragraph. Once you have their attention use minimal wording without fluff to keep the writing fast-paced. Use simple words, short sentences and short paragraphs with bullets and white space to break up the content and hold the reader's attention.
Guru Spotlight |
Jeffery Loquist |