Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Proven Response Strategies and other Copywriting topics.

Write to One Person

The average person reading your copy isn't reading it off a television with 300 of their closest friends. Your reader - along with my reader and everyone elses - is at home in their lazyboy. They are in their underwear, watching television or listening to musc. Since you are not writing for 1000 people - even if you get 1000 readers a day, it is probably one at a time - write to that one person because it is they who will buy what your trying to sell.

Comments

4/17/2010 7:17:23 PM
Jack Busch said:

I couldn't agree more. It worked for Uncle Sam!

4/17/2010 11:19:46 PM
Jeff Loquist said:

True story, my friend.

Ask a Question

Not finding the advice and tips you need on this Copywriting Tip Site? Request a Tip Now!

Guru Spotlight

Jeffery Loquist

Ever wonder how you could make your life better and more fun? So have tens of millions of fans who have turned to LifeTips for answers over the past decade. We keep the tips, advice, books, podcasts and writing services flowing, so you can keep your life and business growing in the right direction. Upward!