Is it easy to Read?

Tight Copy!

Just Say it Already!

Get to the point when writing copy.

You are not wriritng fiction.

Use short, succinct sentences and deliver the goods early on.

Write using as few words as possible.

Your readers will appreciate it.

Learn the Lingo

When you get a prospective client read everything you can on their business. Read their existing website if they have one. Read business journals related to their product or service. Most imortantly, pay special attention to foums, blogs and other forms of social media relating to the client. On Twitter do a search for a keyword in the field and see what people are saying. Just remember to read.

Use Bullet Points

Whether you are writing copy for the web or print you need to remember that your audience is far too busy to to read long paragraphs of text. One of the best ways to break up your articles and draw attention to key ideas is to use bullet points. Some of the benefits of using bullet points include:

• Gives authority to bulleted ideas


• Breaks up long blocks of text, making your article easier to read


• Highlights areas you want people to remember

See how that works. it is imortant not to overuse bullet points, however.

But when is enough enough?

That is something that comes with experience and after a while will come very naturally.