Jeffery's Tweets



LifeTips Home
Marketing/Promotion
Copywriting Tips
Copywriting Guru
Copywriting Blog
1. Introduction
Advertising Principles
Answer User Questions
Before You Begin
Benefits & Features
Copywriters Checklist
Creating Urgency
Guarantees
Headlines
Placing Ads
Proven Response Strategies
Testimonials
Testing your Ads
Web Content Writing
Writing for Ezines
Writing Techniques
Writing Techniques 2
Your Offer
Copywriting FAQs

Bookmark This Site
Keep up with our Tips


Tip of the Day RSS Feed
Fresh Copywriting Tips Daily

Sponsor Program
Our tips are powerful.
Our writers are experts.
Our results are guaranteed.
 

Listen to our Radio Show
Hot topics for both consumers
and webmarketers
on WebmasterRadio.FM

Every Wednesday, 4PM Eastern.
 



Testimonial Check

Where applicable, add a testimonial from a "delighted" customer. Remember that adding a signature to the testimonial such as "A.P California" is not enough as it doesnīt seem genuine and is very vague. Try "Alan Pringle, Bakersfield, California- Manager Techno Vision." Add as much credible info as possible.
6.7 6.7
Save Tip Comments Tip Rating



Bonus Check

Where applicable, have you included a bonus to encourage prospects to order now? This can greatly improve response rates.
6.6 6.6
Save Tip Comments Tip Rating

Interest Check

Read through your copy as ask yourself, honestly, if what you write creates interest in your product or service. Interest gives the reader a cause to keep reading and eventually buy. Does your copy do that? Does it show the benefits of features?
6.6 6.6
Save Tip Comments Tip Rating

Simplicity Check

Is your copywriting easy for the average person to understand? Remove all complicated words unless you can add a "clear" explanation of its meaning. Simplicity is always best!
6.6 6.6
Save Tip Comments Tip Rating

WIIFM Check

Is your copy revolved around the reader? Donīt forget the "Whatīs in it for me" principle. Place yourself in your prospectīs shoes while writing your ads. Will he or she GET something worthwhile from doing business with you?
6.6 6.6
Save Tip Comments Tip Rating

Action Check

Does your ad copy give the prospect a powerful reason to Act Now? Don´t lose them at the last hurdle. Check this vital part of your copy and include very compelling reasons why they should respond to your offer immediately, or when appropriate.
6.6 6.6
Save Tip Comments Tip Rating

Padding Check

Read through your ad or newsletter and remove any unnecessary words. Is the sentence too long? Can I say the same thing with fewer words? Check everything. If any word or sentence is not "working" for you- Remove It!
6.6 6.6
Save Tip Comments Tip Rating

Highlighting Check

Is your copy "highlighted" in appropriate places? Check that your headline is enclosed with "inverted commas" for emphasis. Are major points in bold? Add highlighting and emphasis where appropriate, but remember that "TOO MUCH" emphasis will de-emphasize.
6.5 6.5
Save Tip Comments Tip Rating

Verb Check

Does your copy contain Action words instead of adjectives, where applicable? Doing is better than describing.
6.5 6.5
Save Tip Comments Tip Rating

Desire Check

Does your copy create sufficient desire to help close the deal? Desire in copy outlines significant benefits of your product or service and moves the reader closer to the final stage- "Where do I sign?" Desire creates reasons why the prospect needs your offer.
6.4 6.4
Save Tip Comments Tip Rating

Headline Check

Does your headline offer a significant benefit to your prospect? Is it a self-interest, news or curiosity hedline? Will it draw prospects into reading the rest of your ad or newsletter?
6.4 6.4
Save Tip Comments Tip Rating

Study Good Copy

Mail order catalogs often demonstrate great examples of well written copy. Read through the brochures of mail order houses such as J.C. Penney, Sears Roebuck and L.L. Bean. They are masters of the art of selling goods by means of printed words and pictures. Read through their brochures and closely observe how they use headlines, pictures, benefits and reason to "act now!"
6.3 6.3
Save Tip Comments Tip Rating

UCA Check

Does your ad or newsletter have a competitive advantage built into it? All copy should have a UCA that appeals to prospects. A UCA in ads gives you an edge over your competitors.
6.3 6.3
Save Tip Comments Tip Rating

Patience Check

Have you allowed the time to let your copy "sit?" Copy can always be improved by coming back to it a day or two later. Guaranteed youīll find something that can be improved.
6.3 6.3
Save Tip Comments Tip Rating

Length Check

Are your sentences too long and, in some cases, too short? Find a balance. Itīs easier to read, and there are times when only three words can make an impacting sentence.
6.3 6.3
Save Tip Comments Tip Rating

Cliche Check

Donīt use cliches, platitudes, qualifiers or jargon. Avoid over-used words. Some words and cliches donīt impact readers as they once did.
6.1 6.1
Save Tip Comments Tip Rating

Review, Review & Review Again

No one wants to see poorly written copy. Not you, not your clients and especially not your readers. Before sending any written materials to your clients make sure you read it. Then read it again. Then read it again. In fact, if you have a trusted friend or relative, have them look over your completed work. This will save you the heartache and the embarrassment of having to make edits or, even worse, a complete rewrite.


 
3.0 3.0
Save Tip Comments Tip Rating



Learn more about our Exclusive Program we offer our clients.


 
LifeTips is part of ideaLaunch, the hub for a group of websites offering
solutions that help clients improve mind share, market share and profit online.
Privacy Guaranteed.
Satisfaction Required.