Your business, no doubt has qualities that appeal to different market segments.
For example: A fashion shop in a particular suburb may boast the largest variety of evening gowns for larger women. Not everyone is a size 10 model! It can develop a competitive advantage over other fashion stores in the neighbourhood by using this claim in their ads and promotions.
But the same store may also have the lowest prices and largest range of women's jeans . This competitive advantage over their competition can also be used in promotions and ads.
Read the whole article: "Competitive Advantages">
I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?