Customers make choices about what they purchase, or whose services they will use, based on whatever competitive advantages that business offers. Now a customer does this pretty much sub-conciously. There's something that just seems appealing to them about your offer that makes them want to do business with you. It's called a Unique Competitive Advantage.
Read the whole article: "A Customers Viewpoint"
I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?