When using direct mail make it easy for the prospect to respond. No one wants to rush into town and buy a stamp if they don't have one handy. So include a pre-paid envelope that's only charged when someone responds. The prospect can slip the cheque or credit card details in the post with the order and save another expense.
I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?