When testing your ads by asking people to give their opinion, take the time to evaluate what they are saying and don't implement changes straight away. Think through the comments and criticisms. Some people may give favorable comments on the most "clever" or the "brightest" ad. Yes always listen to what they say, but analize all comments in the light of good copywriting principles.
I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?