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December 1, 2006, Newsletter Issue #93: Dialogue

1

Tip of the Week

When writing long copy it should always be a dialogue. Copywriting is communicating. Donīt write too much about "I" "we" "our company" etc. No-one is interested in your business or mine. Prospects are very interested in what your business can do for them. Focus on the prospect with words like "You" and "your".



2

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