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December 29, 2006, Newsletter Issue #97: Basic Testing

1

Tip of the Week

The first way to test your advertisement or newsletter is to put it aside and check it a day or two later. Never write an ad or direct marketing copy and send it out immediately after a brief check. By waiting and re-checking your copy, youŽll always find ways to improve it.

When your mind is absorbed with the writing procedure itŽs easy to miss things. Completely forget about it and occupy your mind with other thoughts and projects. After a good break, a clear mind will help you to easily spot mistakes that werenŽt so obvious when you were engrossed in the copy. Plus youŽll also find ways to improve the copy overall.



2

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