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June 23, 2006, Newsletter Issue #73: AIDA formula

1

Tip of the Week

All good ads are written based on a formula commonly know as AIDA.


A = ATTENTION

I = INTEREST

D = DESIRE

A = ACTION

If there’s nothing about your ads that attracts your prospect´s attention, they won’t have any incentive to read about what you are offering them.

If your offer is weak and poorly explained, then they certainly won’t be interested.

There needs to something about your ads that gives a prospect the desire to have what you are offering.

There also needs to be an incentive or a reason for the prospect to respond now or at least very soon, to what you are offering.


2

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