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June 9, 2006, Newsletter Issue #71: Benefits & Features

1

Tip of the Week

An offer in an ad thatīs interesting to your prospects will lead to desire if itīs carefully written. A product thatīs of no interest or value to your prospect wonīt create any desire and few if any sales.

People generally purchase what they DESIRE, not necessarily what they need. So creating INTEREST and DESIRE are inseparable.

In the categories "Benefits & Features" and "Your Offer," weīll look at ways to create cause prospects to have an DESIRE in your offer.



2

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