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January 12, 2007, Newsletter Issue #99: Greed Appeal

1

Tip of the Week

Greed- the most common area of appeal used in advertising. "Greed" sounds a little negative but itīs simply a blanket statement for human desires, cravings and needs. They can be either emotional or physical needs.

Making more money, have more fun, be more popular, fit in better, stand out be noticed, make chores easier, and better performance are among the many types of "greed" appeals used in advertising.



2

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