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January 26, 2007, Newsletter Issue #101: Three areas of Appeal

1

Tip of the Week

Itīs been said that all successful advertising is based on three main appeals: Sex, Greed and Fear. All advertising must in some way appeal to the readers emotions or desires or the ad has failed. Spend time evaluating the prospects you are targetting and discover what will appeal to them. An "itchy" spot if you like- and stractch it!



2

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