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March 30, 2007, Newsletter Issue #110: Warning!

1

Tip of the Week

I strongly suggest that you stick with writing Self-interest headlines. They are the most effective, so use them. News and curiosity headlines are good but should only be attempted by experienced copywriters and carefully tested. A curiosity headline can be a winner but the down side is that it doesn´t actually offer a benefit. Very good body copy needs to accompany a curiosity headline.



2

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