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April 20, 2007, Newsletter Issue #113: Finding Benefits in Features

1

Tip of the Week

A good copywriter will identify the features of a product or service and write about the benefits in their sales copy. For example: ACME carpet cleaning may have a new beaut $20,000 steam cleaner! So what. How can this machine benefit the customer and get their carpet cleaner? Answering that question is one of the roles of a good copywriter!

Read the whole article: "Finding Benefits in Features"



2

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