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June 22, 2007, Newsletter Issue #122: Credibility

1

Tip of the Week

Testimonials must be a believable, customers real experience with you. When "signing" a testimonial this rarely works: "K.B. New Orleans", "D.R. California". It´s far too vague and looks made up. Who´s K.B. or D.R.? California is a big place. In the previous example you saw the byline "Allan Todd, Manager Todd´s Hi-fi." Allan Todd is better than A.T as he´s included his full name and company detrails next in the testimonial. This adds credibility.

In this example Allan Todd is a very well known businessman in Brisbane. His testimonial is believable because he´s not hiding behind "A.T. Brisbane." It´s not necessary to have testimonials from well known people but it can help, but use the persons full name, specific location, and other points if room allows.



2

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