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July 6, 2007, Newsletter Issue #124: The more the better

1

Tip of the Week

Some ads just donīt have the room for extended testimonials but where possible add heaps of details.

A few sentences of praise for your product with the persons photo, details about their business if they have one etc, is very powerful. Also where they live and even a website address, email, fax number etc shows that the testimonial about your business or product is genuine.



2

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