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Copywriting Newsletter Archive

November 20, 2009 Issue 139: Copyright Registering Your Work
November 13, 2009 Issue 138: Know What You're Aiming At
November 6, 2009 Issue 137: How to Become a Better Writer
October 30, 2009 Issue 136: 5 Reasons I Love Being a Copywriter
October 23, 2009 Issue 135: I've Been a Bad, Bad Boy
October 16, 2009 Issue 134: Don't Read This Blog
September 18, 2009 Issue 133: Highlighting Check
September 7, 2007 Issue 132: Principals of Copyright
August 31, 2007 Issue 131: Trademark versus Copyright
August 24, 2007 Issue 130: Copyright Basics
August 17, 2007 Issue 129: Rules to Influence Customers
August 10, 2007 Issue 128: Advertising Copywriting
August 3, 2007 Issue 127: Advertising is...
July 27, 2007 Issue 126: Where do I sign?
July 13, 2007 Issue 125: Editing
July 6, 2007 Issue 124: The more the better
June 29, 2007 Issue 123: It´s this simple yet so effective
June 22, 2007 Issue 122: Credibility
June 15, 2007 Issue 121: Good News
June 8, 2007 Issue 120: You can do it
June 1, 2007 Issue 119: Targets that Change
May 25, 2007 Issue 118: Are you a Sniper or Sprayer?
May 18, 2007 Issue 117: Marketing in a Nutshell
May 11, 2007 Issue 116: Competitive Advantages
May 4, 2007 Issue 115: Examples of UCA´s
April 27, 2007 Issue 114: Try this Exercise
April 20, 2007 Issue 113: Finding Benefits in Features
April 13, 2007 Issue 112: A Testimonial is...
April 6, 2007 Issue 111: Self Interest
March 30, 2007 Issue 110: Warning!
March 23, 2007 Issue 109: Effective Communication
March 16, 2007 Issue 108: Describing or Doing?
March 9, 2007 Issue 107: Examples of "padding" and reducing
March 2, 2007 Issue 106: Try this Exercise
February 23, 2007 Issue 105: Show Yourself
February 16, 2007 Issue 104: Free Post
February 9, 2007 Issue 103: Timing
February 2, 2007 Issue 102: Money Well Spent
January 26, 2007 Issue 101: Three areas of Appeal
January 19, 2007 Issue 100: Sex/Sex Appeal
January 12, 2007 Issue 99: Greed Appeal
January 5, 2007 Issue 98: Fear Appeal
December 29, 2006 Issue 97: Basic Testing
December 22, 2006 Issue 96: Get Others to Check Your Ad
December 15, 2006 Issue 95: Caution
December 8, 2006 Issue 94: Mail Order Test
December 1, 2006 Issue 93: Dialogue
November 24, 2006 Issue 92: Readable Copy
November 17, 2006 Issue 91: Positive Copy
October 27, 2006 Issue 90: Repeat Offers
October 20, 2006 Issue 89: Pictures
October 13, 2006 Issue 88: Creative or Effective?
October 6, 2006 Issue 87: Be Specific
September 29, 2006 Issue 86: Tight Copy!
September 22, 2006 Issue 85: Free Info
September 15, 2006 Issue 84: Free E-books
September 8, 2006 Issue 83: The "Write" Length
September 1, 2006 Issue 82: Is it easy to Read?
August 25, 2006 Issue 81: Testing Publication Ads
August 18, 2006 Issue 80: Credit Cards
August 4, 2006 Issue 78: What is an Ezine?
July 21, 2006 Issue 77: Excessive Words
July 14, 2006 Issue 76: Types to Avoid
July 7, 2006 Issue 75: Attention
June 30, 2006 Issue 74: What is Copywriting?
June 23, 2006 Issue 73: AIDA formula
June 16, 2006 Issue 72: How to get a Prospect´s Attention
June 9, 2006 Issue 71: Benefits & Features
June 2, 2006 Issue 70: Mmm...Not bad
May 26, 2006 Issue 69: A customer´s viewpoint
May 19, 2006 Issue 68: Multiple UCA´s
May 12, 2006 Issue 67: Aim Before You Fire!
May 5, 2006 Issue 66: Marketing is a Choice
April 28, 2006 Issue 65: ME
April 21, 2006 Issue 64: Study Good Copy
April 14, 2006 Issue 63: Testimonial Check
April 7, 2006 Issue 62: Adding Bonuses to Encourage a Response
March 31, 2006 Issue 61: Time Limits
March 17, 2006 Issue 60: Writing Action
March 10, 2006 Issue 59: A Written Guarantee
March 3, 2006 Issue 58: Peace of Mind
February 24, 2006 Issue 57: Never Use Your Business Name
February 17, 2006 Issue 56: What are the advantages of publishing ezine articles?
February 10, 2006 Issue 55: What’s so special about ezines?
February 3, 2006 Issue 54: Publications
January 27, 2006 Issue 53: Price
March 7, 2003 Issue 52: Rules to Influence Customers
February 28, 2003 Issue 51: Simplicity Check
February 21, 2003 Issue 50: Rules to Influence Customers
February 14, 2003 Issue 49: Highlighting Check
January 24, 2003 Issue 48: Editing
January 17, 2003 Issue 47: Simplicity Check
January 10, 2003 Issue 46: Are you a Sniper or Sprayer?
January 3, 2003 Issue 45: Benefits & Features
October 4, 2002 Issue 44: Where should I place my ad?
September 27, 2002 Issue 43: Looks Great, But Where Now?
August 30, 2002 Issue 41: AIDA formula
August 23, 2002 Issue 40: Bonuses - Time Limits
August 16, 2002 Issue 39: Customer Based Marketing
August 9, 2002 Issue 38: Unique Competitive Advantages (Part 4)
August 2, 2002 Issue 37: Unique Competitive Advantages (Part 3)
July 26, 2002 Issue 36: Unique Competitive Advantages (Part 2)
July 19, 2002 Issue 35: Communicating Your UCA (Unique Competitive Advantage)
July 12, 2002 Issue 34: Bonuses - Adding Bonuses to Encourage a Response
July 5, 2002 Issue 33: How to Remove *Padding* From Your Writing
June 28, 2002 Issue 32: Testing, testing, 1, 2, 3...
June 21, 2002 Issue 31: Looks Great, But Where Now?
June 14, 2002 Issue 30: Timing: Is Everything in Advertising
June 7, 2002 Issue 29: The Risk´s on Me - A Written Guarantee
May 31, 2002 Issue 28: Examples of Poor Headlines - Never Use Your Business Name
May 24, 2002 Issue 27: Headline Check
May 17, 2002 Issue 26: Ezine Advertising
May 10, 2002 Issue 25: Writing Ezine Articles (Part 12)
May 3, 2002 Issue 24: Writing Ezine Articles (Part Eleven)
April 26, 2002 Issue 23: Writing Ezine Articles (Part Ten)
April 19, 2002 Issue 22: Writing Ezine Articles (Part Nine)
April 12, 2002 Issue 21: Writing Ezine Articles (Part Eight)
April 5, 2002 Issue 20: Writing Ezine Articles (Part Seven)
March 29, 2002 Issue 19: Writing Ezine Articles (Part Six)
March 22, 2002 Issue 18: Writing Ezine Articles (Part Five)
March 15, 2002 Issue 17: Writing Ezine Articles (Part four)
March 8, 2002 Issue 16: Writing Ezine Articles (Part Three)
March 1, 2002 Issue 15: Writing Ezine Articles (Part Two)
February 22, 2002 Issue 14: Writing Ezine Articles
February 15, 2002 Issue 13: Keep `em Coming Back
February 8, 2002 Issue 12: Free Tips
February 1, 2002 Issue 11: Copywriting is All About Effective Communication
January 25, 2002 Issue 10: Testimonials
January 18, 2002 Issue 9: Good Copy Helps Convert Web Traffic
January 11, 2002 Issue 8: Personal Advertising
January 4, 2002 Issue 7: Powerful Tips to Kick Off the New Year!
December 7, 2001 Issue 5: Three Areas of Appeal
November 30, 2001 Issue 4: Edit and Improve Long-Winded Copy
November 23, 2001 Issue 3: Copywriting Exercise: Editing Long-Winded Copy
November 16, 2001 Issue 2: Learning to Write Good Copy


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