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It doesn't matter if you are a seasoned Copywriter or are new to the field having a specialty will make it easier to land new jobs and get your feet wet. People need to feel like they can trust the information they are receiving - whether you are selling yourself to a potential client or selling your clients products or services to potential customers - having a better than basic knowledge about a field will help you get the response you desire.
Have you just left a career in Real Estate, Law or even Truck Driving? Use the skills you have gained from previous employment to your advantage. It will help establish you as an expert in a field when you are just starting out and will give you the added umph to put you ahead of the competition when the job market is slow.