Give Them What They Want

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Give Them What They Want

Copywriting is "Selling Writing" and if you want to sell you have to give as much information as possible as succinctly as possible for your readers. Lose the fluff and give your readers the facts they need to decide if what you’re selling is right for them. This does not mean you cannot be entertaining; just understand that you need to save the fiction for Stephen King.



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Jeffery Loquist