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Web content is like food...it’s all about the presentation. If you want to get a step up on the competition the best thing you can do is learn some basic HTML. With HTML you can add images place text and add the links to your web pages that will give your text that extra umph. You can learn more about HTML from the WS Schools (http://www.w3schools.com/htmL/) and HTML Dog (http://htmldog.com/) and other sources.