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Keyword Density...it's a term that gets tossed around a lot in the world of copywriting. But what is it and how much importance does it have when writing? As copywriters working with web content we need to think about our readers first and the search engines second. There are many schools of thought on what the keyword density in your articles should actually be - ranging from 2% to 10% (that's some hard to read copy) - but if you right for your readers with the keyword in mind your keyword density should naturally fall within a good number without much effort.