Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Answer User Questions and other Copywriting topics.
Okay, this did not come from a reader, per se - but I was asked this since I write this blog/tip thingee. And to answer the question of relevance...as internet copywriters we are writing optimized copy to help websites rank better in the search engines.
The answer is there is no right answer. Some people live and die by organic and many use paid search because their site is new or they have seen better conversions from them.
What are you selling or offering? Who is your target audience. It is important to remember, however, that organic rankings are FREE! I'll say it again...Organic rankings are FREE!
Writing good copy will help your client achieve higher rankings in the SERPs and give you the content to get a better quality score for landing pages if you are utilizing a paid search campaign.
When used together, organic and paid search results will give you more real estate on the search pages. And with more real estate comes better results.