Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Content Body Tips and other Copywriting topics.
Writing web copy, or any copywriting is a whole different animal than if you were writing creatively like a novel or short story. When a reader sees long paragraphs it "screams" work in order to find the value of your writing. Take the tips on this site, for example. I have given valuable insight into writing web copy without overwhelming. All web writing should follow this format.