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Copywriting, whether it is for the web or any other media, is just like any other form of writing. Before you begin writing you need to find that one place that you feel most comfortable and you can let the creativity flow.
Normally this is a place with few interruptions, like a home office. If you are like me, however (and I bet many are), quiet does not necessarily mean comfortable. Whether you choose a coffee house (my personal favorite), library or bar the main objective is to make sure the place you choose allows for your best work to show.