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As copywriters, especially those learned in the art and science of SEO we can sometimes get blinded by the thought that our content and website will stand on their own merits and will naturally find us clients and work. Unfortunately, there is a lot of competition out there and simply counting on the organic search page may not be enough to keep money in your pocket and bread on the table.
Pay-Per-Click (PPC) advertising is available through all the major search engines, including Google, Bing (MSN) and Yahoo and is a great way to get your name out there and find new clients. While the formats are similar, there are enough differences that you will need to read and get acquainted with the formats before advertising with them.
It is also a good idea to develop a competitive keyword list that will provide targeted clicks without costing you a fortune (the client consoles offer advice). Whether you choose one or all three of the PPC management systems, you should see good results when combined with your organic SEO efforts.