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Keep Sentences Short & Simple

If there is one basic rule in copywriting it is this:

Keep your sentences short and simple.

When writing content - whether it is for the web or a brochure - you need to consider the readers. If your sentences are too long you may lose your readers in a storm of words. Short sentences will also require you to get your thoughts out there in a more succinct manner, but that is a tip for another time. The bottom line is that when you use short and simple sentence structure you will have a better chance of keeping your readers - and their attention.

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