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One of the biggest mistakes copywriters make is not focusing on the consumer. Naturally when we speak or write th tendency is to speak about what we have to offer, how good our business is or how awesome our product is.
With all of these we's us's and our's the reader can begin to think that they are not the center of attention and the reason you wrote the article in the first place.
Anytime you rite copy do the "we check". If you find you are talking aboiut you more than the reader it is time to rethink what yyou're writing.
I mean...who really cares about you anyway.