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A sniper has a very clear target to aim at, a sprayer fires at random and hopes to connect. Make sure that you are a "sniper" when it comes to business. If you aim at nothing, that's exactly what you'll hit.
Many businesses would consider the "general population" to be their target market. But most businesses (should) have particular characteristics that clearly appeal to specific groups of people in the community. These specific groups that your business appeals to become your target markets. Target markets and "Unique Competitive Advantages" work together.
Your target markets can also be divided up into "Target market segments."