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Advertising is the method of promoting your business through various media to your target market. It's derived from the information that's called your marketing strategy and must always flow out of your marketing strategy. The two cannot be separated. Advertising is a reflection of well laid business plans.
Target markets and UCA's are the foundation of strategic marketing.
It's important for all business people to have a reasonable knowledge about how to write effective advertisements if they want maximum return for there advertising dollars. You can hire a professional advertising copywriter to help you (at great expense), but it's a skill that you should learn, even if it's just the basics.