Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Benefits & Features and other Copywriting topics.
A good copywriter will identify the features of a product or service and write about the benefits in their sales copy. For example: ACME carpet cleaning may have a new beaut $20,000 steam cleaner! So what. How can this machine benefit the customer and get their carpet cleaner? Answering that question is one of the roles of a good copywriter!
Read the whole article: "Finding Benefits in Features"