Finding Benefits in Features

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Benefits & Features and other Copywriting topics.

How do I find benefits in features?

Finding Benefits in Features

A good copywriter will identify the features of a product or service and write about the benefits in their sales copy. For example: ACME carpet cleaning may have a new beaut $20,000 steam cleaner! So what. How can this machine benefit the customer and get their carpet cleaner? Answering that question is one of the roles of a good copywriter!

Read the whole article: "Finding Benefits in Features"

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Copywriting Tip Site? Request a Tip Now!


Guru Spotlight
Jeffery Loquist