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How do I identify a good headline?

Self Interest

Copywriters who have tested ad campaigns for many years have noticed that three categories of headlines get the most results. Firstly:

Self-Interest headlines are the most effective. These types of headlines focus on benefits that interest the readers. Everyone is interested in things that make life easier or appeal to their desires. Examples:

"Make an Extra $2000 a Month"
"Discover the Secrets of Successful Investors"
"Increase Cash Flow Into Your Business"
"How to Attract New Customers"

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