Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Headlines and other Copywriting topics.
I strongly suggest that you stick with writing Self-interest headlines. They are the most effective, so use them. News and curiosity headlines are good but should only be attempted by experienced copywriters and carefully tested. A curiosity headline can be a winner but the down side is that it doesn't actually offer a benefit. Very good body copy needs to accompany a curiosity headline.
Guru Spotlight |
Jeffery Loquist |