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Examine every word of your copy, because sifting through "Padding and "dribble" gets long-winded and boring. It's easy to reduce the number of words and say the same thing. People are easily bored so don't frustrate them with excessive words just to sound complicated, technical or knowledgable. Get rid of excessive words in your copy.
Read the whole article: "How to remove "Padding" from your writing"