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Make sure your writing is simple and not complicated. Even well written science articles describe complex thoughts in an easy to understand way. Consider your audience when writing articles. Does the reader need an MBA to understand what you're saying or will a less educated person also catch on?
This doesn't mean that everyone is going to understand the complexities of computer science if that's what you're writing about, but use good writing skills to keep details as simple as possible.
Read the whole article: "Simple or Complex Writing?"