WIIFM Check

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Copywriters Checklist and other Copywriting topics.

What is the WIIFM principle?

WIIFM Check

Is your copy revolved around the reader? Don't forget the "What's in it for me" principle. Place yourself in your prospect's shoes while writing your ads. Will he or she GET something worthwhile from doing business with you?

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Copywriting Tip Site? Request a Tip Now!


Guru Spotlight
Jeffery Loquist