Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Copywriters Checklist and other Copywriting topics.
Where applicable, add a testimonial from a "delighted" customer. Remember that adding a signature to the testimonial such as "A.P California" is not enough as it doesn't seem genuine and is very vague. Try "Alan Pringle, Bakersfield, California- Manager Techno Vision." Add as much credible info as possible.