Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Proven Response Strategies and other Copywriting topics.
Placing your photo in sales copy and ads is a big winner when it comes to making prospects feel easy with you. Including your photo helps a person
"identify" with you. They can now put a face to the name. It shows that you are open and not hiding. This builds a lot of credibility.