Basic Testing

The first way to test your advertisement or newsletter is to put it aside and check it a day or two later. Never write an ad or direct marketing copy and send it out immediately after a brief check. By waiting and re-checking your copy, you´ll always find ways to improve it. When your mind is absorbed with the writing procedure it´s easy to miss things. Completely forget about it and occupy your mind with other thoughts and projects. After a good break, a clear mind will help you to easily spot mistakes that weren´t so obvious when you were engrossed in the copy. Plus you´ll also find ways to improve the copy overall.