Positive Copy

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Proven Response Strategies and other Copywriting topics.

Should I always write positive copy?

Positive Copy

Always write positive copy. Negative copy has a tendency to switch prospects off. For example: If a charity is trying to raise money for orphans overseas, the best approach is to show people what can be achieved with their money: smiling faces, full stomachs, education and hope.

That's far more effective than highlighting long faces, protruding ribs, and general scenes of poverty. People want to see a positive thing happen with their money.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Copywriting Tip Site? Request a Tip Now!


Guru Spotlight
Jeffery Loquist