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Yes a picture certainly paints a thousand words. In many ads a photo is a must have. A ton of words about how nice and warm and social a hot back yard spa is, won't even come close to a picture of a family enjoying it. Use photos where appropriate and it must communicate a benefit and create desire. A headline- "Enjoy Eating at Bugs Restaurant," will look great with a photo of a couple or family actually doing it- Enjoying Eating!