Tight Copy!

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Writing Techniques 2 and other Copywriting topics.

How do I shorten ads and save money and space?

Tight Copy!

Lack of sufficient space to communicate the "full" message is sometimes an issue when advertising in expensive publications with limited room. Many times I've had to struggle and battle through the issue of what goes in and what's left out. Sometimes it can be tough to make these decisions as everything seems vital.

Follow the principles listed in the "writing Techniques" sections as they are the same for small ads and long copy. Once when I was editing some copy, a section said "Time as well as their financial resources." That was far too wordy and I reduced it to "Time and Money," saying the same thing. Space is a premium so use it carefully.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Copywriting Tip Site? Request a Tip Now!


Guru Spotlight
Jeffery Loquist