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Should I offer anything for free?

Free Info

Giving away quality free information is a great way to help enhance the effectiveness of copy. You won't have the space to do this in a Yellow Pages ad, but "Free Info" about "weed control" at www.yoursite.com can be included in a Yellow Pages ad. This will prompt some readers to go to your site and read the quality free information on whatever product or service you are selling.

For example: If you have a landscaping business, you may offer free info on garden care, weed control and countless related tips. Readers of this free info on your website will also see the sales copy for services you are selling.

Free tips created by you or your company, or by a professional content marketing agency, keep people coming back to your website. Free tips can also be effectively included in long copy such as direct mail brochures.

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