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An "e-book" is an electronic book. It's purchased or given away free at a website. Basically it's a book that downloaded from the internet. E-books are a great way to present free information as not everyone likes to read things from a website, and prefer to download something to read later.
There's heaps of info on the net about how to compile information into electronic book format, (just email me), and use it for your marketing ventures. I recently compiled a restaurant marketing e-book and as a sweetener I give away a free e-book called "Competitive Advantages for Your Restaurant." This free e-book contains quality info and also points to purchasing the full marketing strategies e-book.